Freeform: Steelworks
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Vladislav Solovjov

Creative explorations of full CG sneaker materials. Vladislav had the pleasure to collaborate with Steelworks (steelworks.studio) and do some creative direction as well as 3D motion design for this incredible project.

It was decided to bring different elements of a running shoe to life and visually reflect what sneakers are about. With Vladislav’s creative approach, it’s about high-quality materials, comfort, lightweight fabric and flexible foam soles. 4 key elements of any type of sneakers. Special thanks to Echoic for the outstanding sound design.

CG, Design, Direction: Vladislav Solovjov
In collaboration with: Steelworks
Sound: Echoic
Year: 2022

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L’Oréal Professionnel Trailer 2022 x Vladislav Solovjov