Ruroc / Atlas 3.0 Prime

Vladislav would like to share the marketing campaign he had the pleasure to work on as an Art Director and CG artist. Here is the trailer for the new Ruroc motorcycle helmet. A part of the revenue gained from each of these helmets sold was donated to mental health charities. The company wanted to help those who needed this help the most. The long-lasted pandemic situation around the globe affected many people, and Ruroc did not stand by. Feel of isolation, depression and lack of taste of life. All of that is what we may be familiar with. It was a pretty fast-paced campaign completed in only three weeks. Despite having tight deadlines, the team tried to come up with an interesting concept. Escaping dark clouds is what the team imagined thinking about escaping depression. The trailer demonstrates the transition from a black & white and dark environment to something full of colour and hope. Vladislav helped Ruroc with art direction and computer graphics. CGI included close-ups of motorcycles details, different shots of the helmet and some editing transitions.

Creative Direction: Richard Blissett
Art Direction, CG: Vladislav Solovjov
Editing: Chris Connor, Vladislav Solovjov
Colour Grading: Chris Connor, Vladislav Solovjov
Sound Editing: Chris Connor

Client: Ruroc
Year: 2021